Auto Shopper Insights
Providing Insight into your customers online CX journey
Engaged BDC & Consulting
Why Mystery Shop
Are you confident that your dealership’s internet leads are being managed effectively and professionally? Did you know that on average over 50% of dealers don’t answer the customer’s question in their initial outreach?
Our Automotive Internet Mystery Shop program is a powerful coaching tool designed to help you inspect what you expect from your lead responders. Whether your team consists of a dedicated BDC, centralized BDC, or sales consultants managing leads, our program ensures you stay ahead in today’s competitive market.
What We Offer
Comprehensive Mystery Shops
We provide a variety of mystery shop options tailored to your dealership’s needs:
New Car Mystery Shops
Evaluate how your team handles inquiries on your new car inventory.
Digital Retailing Mystery Shops
Test your digital tools and processes for seamless customer experiences. Are you picking up where customers left off in their online digital retailing experience?
Used Car Mystery Shops
Ensure pre-owned vehicle leads receive the same quality attention.
Service Mystery Shops
Gauge your service department’s response times, professionalism, and ability to generate appointments.
Competitive Edge
We also offer competitor mystery shops, allowing you to:
Compare your results to those of your local competition.
Identify areas where you can improve to gain a strategic advantage.
Determine what competitors are quoting online.
We can also access an actual lead from your CRM
Mystery Shop Intelligence
Our mystery shops provide critical insights into your communication effectiveness:
- Determine if CRM communications are successfully reaching clients.
- Evaluate email templates and assign a spam score to identify deliverability issues.
- Discover if outbound calls are flagged as spam, helping you address potential barriers to client engagement.
- Your customers are texting you every day—are your outbound call lines equipped to handle these messages? Our mystery shops will identify whether your lines are text-enabled.
- Want to text enable your business landline ensuring no customer communication is missed due to rejected messaged? Ask us about our text-to-landline service lets you send and receive SMS text messages from your existing number!
- Keep your current landline or VoIP number
- No need to make any changes to your voice service
Why Choose Us?
Process Inspection
Our mystery shops track your team’s outbound activity, providing insight into whether they follow your dealership’s internet lead process.
Coaching Opportunities
Gain access to recordings of outbound activity, enabling you to:
Enhance your team’s communication skills.
Pinpoint coaching opportunities
Drive better engagement with potential customers.
Customizable Shops
Your dealership is unique, and so are our mystery shops. Customize your shops to include:
Specific vehicles you want us to shop.
Questions that reflect your customers’ most common concerns.
Targeted shopping of specific representatives.
Performance Tracking Over Time
Our Mystery Shop Scorecard Will
Monitor individual and team performance trends.
Identify strengths and areas for improvement.
Build a roadmap to sustained success.
Monthly Training
To further support your team, we offer monthly training sessions based on mystery shop results. These sessions are designed to:
Address identified challenges.
Strengthen team performance.
Foster continuous improvement.
Benefits to Your Dealership:
Increased appointment rates.
Higher customer satisfaction.
Improved sales performance.
A more competitive and responsive team.
Take control of your dealership’s lead management process today!
With our Automotive Internet Mystery Shop program, you’ll have the insights and tools needed to drive exceptional performance and stay ahead of the competition.
Contact Us to learn more and start your journey towards higher conversions and greater profitability.
